Dr Quang Nguyen

Senior Lecturer in Consumer Behaviour

Quang Nguyen

  • School Faculty of Business and Law

  • Department Strategy, Leadership & Operations

  • Location London

Research activities

Research Interests:

I specialize in Behavioral Economics, Industrial Organization, and Organizational Economics. My research combines theoretical models with empirical tests, including field experiments and randomized controlled trials (RCTs), to answer complex economic questions.

Behavioral Economics: I examine the psychological factors affecting economic choices, focusing on how these can be leveraged or manipulated in both consumer and firm contexts.Industrial Organization: My work investigates strategic interactions between firms and consumers, especially how firms use pricing strategies like three-part tariffs to influence consumer behavior.

Organizational Economics: I explore the interplay between managerial practices and market forces, aiming to understand how organizational structures impact strategic decisions.

By linking theory with practice, my research contributes to academic discussions and has real-world policy implications.


Current Teaching

I am committed to delivering high-quality education in economics and management, with a focus on fostering critical thinking and real-world application. I have extensive teaching experience in the following courses:

Behavioral Economics: An interdisciplinary course that delves into the psychological factors affecting economic decisions, aiming to provide students with a holistic understanding of both theoretical and empirical aspects.

Online Consumer Behavior: This course explores the rapidly evolving landscape of online consumerism, focusing on how psychological and economic factors influence consumer choices in digital environments.

Management Analytics: Designed to equip students with the quantitative skills necessary for data-driven decision-making, this course covers key topics in analytics as applied to managerial contexts.


Biography

Quang Nguyen, PhD

Qualifications:

PhD in Economics, University of HawaiiMSc in Demography, University of California, BerkeleyBSc in Mathematical Economics, National Economics University

Research Interests:

My work predominantly explores the intricate ways in which consumers and firms interact, particularly in contexts where traditional economic models fall short. Currently, I am investigating how firms strategically manage consumer learning to optimize pricing structures, a relatively understudied area in behavioral industrial organization.

Selected Publications:

Risk and time preferences: This paper, co-authored with Tomomi Tanaka and Colin Camerer, was published in the American Economic Review. In this study, we bridge experimental data with household surveys to provide nuanced insights into risk and time preferences in Vietnam.

Promoting adoption of management practices: Published in the Journal of Operations Management, this paper in collaboration with Kim Trang, In this study, we employs randomized field experiments to shed light on the external factors that influence management practices.

Google Scholar Profile

External activities

  • Co PI, Hanoi Vietnam, 2018

    • Publications

    View publications